Opening General Session –
Creating the Future of Water
Monday, Sept. 26, 2016
8:30 am – 9:30 am
Great Hall A
New Orleans Morial Convention Center
The Opening General Session sets the tone for the conference that draws thousands of water quality professionals from around the world each year. Scheduled for Monday, Sept. 26, this year's program will focus on "Creating the Future of Water" and feature a keynote address from Joe Whitworth, President of The Freshwater Trust, a non-profit organization that protects and restores freshwater ecosystems through science, technology, and incentive-based solutions.
In his work, Whitworth focuses on the next generation of conservation tools at the intersection of technology and finance to get results on the ground. During the opening session he will discuss this approach and share insights from his book, Quantified: Redefining Conservation for the Next Economy, which draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. Dubbed "quantified conservation," the principles behind his approach will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.
As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources—water—but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation and helping the water sector create a secure future of water. #MyWaterLegacy
Download Joe Whitworth's Headshot