This is your one stop shop for everything you need to make your investment in WEFTEC an even greater success.

Follow these five easy steps to get the right content at the right time in the show execution cycle

  1. Download the FREE planning and implementation tools
  2. Schedule and complete 5 pre-show planning exercises around target dates
  3. Watch recorded educational webinars (below)
  4. Read Topical articles & research reports for more insights and ideas
  5. Ask the Tradeshow Experts for guidance

Step 4.  READ Topical Articles and Research Reports for Additional Insights and Ideas

Plan for Success/Money Management

Promote Your Participation

Create an Effective Exhibit

Prepare Your Staff

Manage Your Leads

Measure Your Performance & ROI

Step 1. Download FREE Planning and Implementation Tools

Take charge of your exhibit program with free and proven-effective tools to help you plan and manage your exhibit program, control your costs and measure your performance, value and ROI.

  1. 16 Week Tradeshow Planning & Management Tool
  2. Exhibit Budgeting & Cost Control Tool
  3. Exhibiting & Financial Performance Metrics Tool

Step 2. Complete Strategic Planning Exercises at Target Timeframes

Position your program for maximum results with five strategic planning exercises. Gather your exhibit team, block 90 minutes, and complete each exercise on or around the target dates before the show.

  1. Define Your Outcomes - 16 weeks prior
  2. Identify and Attract Your Ideal Visitors - 12 weeks prior
  3. Manage Your Visitors' Experience - 10 weeks prior
  4. Manage Your Leads - 8 - 6 weeks prior (July 29 - August 12)
  5. Measure Your Performance, Value & ROI - 4 weeks prior & update after the show (August 26)

Step 3. Watch, Learn & Succeed with Live & On-Demand Topical Webinars

These are great support tools to help you complete the five strategic planning exercises.

Best Social Media Practices for Tradeshows (July 24, 2019)

How Small Exhibitors Can Get Their Fair Share (July 17, 2019)

New Exhibitor Web-Briefing (June 26, 2019)

Increasing Brand Awareness & Driving Qualified Booth Traffic (July 11, 2018)

Use Technology to Improve ROI & Performance (August, 2018)

VIP Guest Invites Introduction (August, 2018)

Recorded Webinar: New Exhibitor Briefing

View Recorded Webinar

No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared with practical resources and tools to exhibit successfully at WEFTEC.

  • Topics Include:
  • Important WEFTEC logistical & operational issues all new exhibitors need to know about
  • Overview of the Exhibitor Service Manual and Exhibitor Toolkit
  • Key Deadlines (2019 lists) and where to find them in the Service Manual
  • Working with the General Service Contractor & Labor
  • Understanding attendees’ interests and needs
  • The real power of exhibiting effectively
  • How to calculate your Potential Sales Opportunity
  • 3 links of the tradeshow success chain
  • 5 critical exhibiting success factors
  • 10 biggest mistakes new exhibitors make
  • Top 3 Exhibitor Questions: 1. Mobile App Listing 2. Registration List / Fake  Solicitations 3. Real Housing / Fake Housing Sites

Recorded June 26, 2019 | 56 minutes with two Q&A sessions.

Recorded Webinar How Small Exhibitors Can Get Their Fair Share

View Recorded Webinar

Download Workbook

In a large show with mega exhibits, sometimes smaller exhibitors can feel lost in the crowd. This webinar presents unique perspectives and strategic practices that exhibitors can use to compete for attention and booth traffic and offers best practices to ensure a productive and profitable exhibiting experience at WEFTEC, insights into using the pre-show registration list, and and overview of the VIP Guest Invites program.

Topics include:

How small exhibits can make a big impact.

Five critical success factors that guarantee success… regardless of the size of your booth.

The one master key that guarantees exhibiting success.

A power budgeting strategy for inline exhibits.

Three areas to focus limited financial resources on to gain competitive advantage.

How to quickly analyze your products/services to find your attendee-focused value proposition.

Using the C/P/S pre-show marketing process to fill your booth with qualified visitors.

One key place attendees look when deciding which exhibits to visit… and how you can dramatically improve the impact of yours.

Free and low-cost pre-and at-show marketing strategies that drive qualified booth traffic.

Five key things your exhibit MUST DO to get your fair share.

The #1 way attendees want to engage with exhibits.

How to make your booth staff a competitive advantage.

The secret to capturing quality leads that convert to business.

Simple and easy ways to measure how well you executed your exhibit and the value you received.

Recorded July 17, 2019 | 55 minutes with two Q&A sessions.

Best Social Media Practices for Tradeshows

View Recorded Webinar

Download Workbook

This webinar features WEF's Social Media Manager, offering expert insight into how WEF focuses on social media, and how to take advantage of WEF's messaging and themes.

When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Learn best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

Topics include:

  • Highlights from the latest research on exhibitor social media practices
  • Importance of developing a social media marketing plan for tradeshows
  • Best practices for Facebook, Twitter, LinkedIn, YouTube, and Instagram
  • Determining what type of content to post
  • Determining how frequently to post
  • Best practices for measuring social media
  • How to use conference themes as part of your content

Recorded July 24, 2019 | 49 minutes

Recorded Webinar: Increase Brand Awareness & Driving Qualified Booth Traffic

Increasing Brand Awareness & Driving Qualified WEFTEC Booth Traffic

View Recorded Webinar

  • Why pre-marketing in show the size of WEFTEC is a "must-do"
  • Why you must use multiple marketing media
  • How to craft your attendee-focused value proposition
  • WEFTEC marketing opportunities you need to know about
  • Best tradeshow practices for using email, social media and mail

Recorded July 11, 2018 - 55 Minutes with Q&A

Questions from the webinar...

Where do we find the pre-registration attendee list?
The list is available here.

Where is registrant information analytics (job information, etc.)?
That is part of the downloaded information in the registration list (file is in Excel format).

What are the hashtags you are using this year?
You can find these on the WEFTEC social media resource page.

Why bother with the free VIP Guest Invite pass when it is free for someone to attend the exhition?
1. Offering your customers a free registration, even if they don't need it, gives them an incentive to visit your booth, and reinforces your brand in their mind when they think of exhibitors they plan to visit.

2. Not all attendees qualify for the free expo rate. These registrants will have even more reason to be thankful for the code and to associate you with their free entry to the show floor.

Recorded Webinar: Use Technology to Improve ROI & Performance

Using the Latest Technology to Improve Exhibiting Performance & ROI

View Recorded Webinar

WEFTEC exhibitor webinar addressing best practices for integrating technologies into your booth display to engage attendees and compete for attention on the show floor. Covers usage of tablets, interactive touchscreens, digital signage, interactive A/V with scale models, proximity marketing/geofencing,  projection mapping, A/R, and V/R, as well as an overview of what's new with EventBit from Experient.

Recorded August, 2018 | 51 minutes.

Recorded Webinar: VIP Guest Invites Demo

VIP Guest Invites - The New Way to Drive Traffic to Your Events and Exhibit - Recorded August, 2018

View Recorded Webinar

Connect with as many of your customers and prospects as possible at WEFTEC 2018! Included is a full set of customized promotional materials and customer invites: ready-to-send HTML email, landing page, banner graphics, and social media sharing tools.

All include your branding, booth number, and an exclusive promo code to share with your customers and prospects to join you at WEFTEC 2018 with a free Expo Registration.

Dave Einzig, the Founder of VIP Guest Invites, the official vendor for this service, will be walking you through all of the things you can be doing now to drive significantly more traffic to your booth in October.