Blogs & Links

Obligatory Show Management Note: WEFTEC exhibitors are expected to follow show rules as posted within the current Exhibitor Service Manual. The following article links are offered strictly as a source of inspiration, and are not specifically endorsed in terms of content.

2018 Booth Design Awards

Exhibitor Magazinepublished by Exhibitor Media Group

 

Ten Innovative Trade Show booth Ideas

Slideshow - December 11, 2017, by Ian Zeleya on BizBash

 

Steal These Ideas to Create Inviting Trade Show Booths

Slideshow - Februrary 23, 2017, by Mitra Sorrells on BizBash

 

Small Booth Successes

Exhibitor Magazinepublished by Exhibitor Media Group

 

How to Exhibit Successfully

A booklet series, 2014, Diversified Communiciations Australia

 

How to Dominate any Tradeshow, and Why Even Solo Entrepeneurs Should Try 

The Blog of Tim Ferriss, 2013, by Ido Leffler of Yes To Carrots

FAQs

Q: What are my move-in dates and times?
A: This information is listed in the Move-in/Out & Shipping section of the Exhibitor Service Manual. Each exhibitor's move-in will be determined by their Target Delivery Schedule, as well as how long they estimate their set-up will take.

Q: What can I set up myself vs using labor?
A: This varies depending on the city we are in. In the Move In/Out & Shipping section of the Exhibitor Service Manual, under Exhibitor Booth Set-up/Dismantle Information you will find outlined the rights for exhibitors in the current city.

Q: What's been paid for and/or completed so far?
A: Below is a short list, not intended to be complete, of who can best answer this question. Contact information is available in the Official Contacts section of the Exhibitor Service Manual.

  • WEF : billing, directory updates, booth moves
  • Experient : booth personnel registration, lead retrieval
  • Freeman : furnishing, carpeting, labor
  • CMR : housing
  • Centerplate: catering
  • New Orleans Morial Convention Center: electrical, plumbing, internet

Q: How many badges do I get with my booth?
A: 4 per 100 square feet?

Q: Can our staff attend technical sessions?
A: Yes.

Q: Why is our company not listed under the categories we want?
A: You need to submit the Exhibitor Directory Form.

Q. Do we need to use Freeman for Freight?
A: They are the official service provider for freight, but you are not required to use them as your freight carrier.

Q. Do we need to use Freeman for Material Handling (Drayage)?
A: Yes.

Q. Do I need to register an Exhibitor Appointed Contractor?
A. Review the guidelines for Exhibitor Appointed Contractors listed in the Exhibitor Service Manual. Providers listed as Official Service Providers (many of which are exclusive) do not require you to submit an EAC registration. When a service provider will be providing services that are not exclusive and can be approved as an EAC, they will need to be registered through EACA. If in doubt, contact WEF Exhibitions Management for clarification.

Q. Can I move/change the location of my booth?
A. Booth moves can be requested using the process listed in the Exhibitor Service Manual in the Booth/Show Information header, under Booth Moves.

Q. Should I pay attention to email solicitations for attendee lists and housing.
A. NO.

Attendee Lists: The pre- and post-show attendee list is available for free to fully paid exhibitors. Visit the relevant toolkit page to access the current and prior year download pages. 

WEF is aware of soliciting agencies that contact exhibitors and affiliates directly, offering to sell registration data or lists. The official registration list is exclusively offered and available for exhibitors only from Experient or WEF. Lists obtained from outside parties are not legitimate and WEF does not authorize, offer, or sell registration list information to any outside organization for its use in marketing or solicitation. WEF is unable to assist should you choose to do business with such an agency for the purpose of obtaining unofficial lists.

Housing: WEF's official housing provider is CMR. Housing should only be contracted directly through CMR. View our housing page here. 

A note about impostors: CMR and WEF routinely receive word about other agencies soliciting business from WEFTEC registrants and exhibitors. Any housing service or travel bureau that directly solicits your business should be considered suspect because WEF has not shared our registrants’ information with any such agency. Reservations made through other agencies are not guaranteed by CMR or WEF, and could result in inflated room rates; additional service charges; placement in a hotel outside of the official block that is not serviced by the WEFTEC shuttle; unconfirmed/lost reservations upon arrival at the hotel; and/or lost deposits or pre-payments. Neither WEF nor CMR can assist you with reservation problems if you book through another agency.

Need a Question Answered? Ask it here.

Downloads

7 Eye-Opening Exhibitor Statistics And What You Need to Do About Them

Exhibition industry research that points the path to improved tradeshow productivity.

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9 Steps to Stand Out and Be Remembered at Your Next Show
Differentiate your exhibit from the competition, drive more traffic, and increase recall with these 9 steps.

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Booth Location Blues
The truth about the real impact of floor location and the overall success of an exhibit.

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Cost Calculating Tool

Download Spreadsheet

Closed-Loop Lead Management
From leads to sales - how to develop a "closed loop" lead management system.

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Exhibit Ergonomics
Two important issues that improve the effectiveness of your exhibit.

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Exhibit Measurement Made Easy
How to measure exhibiting results and return on investment.

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Exhibiting Dollars & Sense: 32 Ways to Save Money
A collection of cost-savings practices to help get more bang for your tradeshow buck.

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Exhibiting is a Contact Sport
Engage booth visitors with interactive demonstrations to prove claims, create recall and gain purchase consideration.

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Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
Take a closer look at how we can create greener exhibit programs.

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High-Impact Pre-show Marketing
Get “in the minds” and “on the agendas” of the right attendees before the show opens. 

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How to Make Sponsorships Support Business Objectives 
Expand your company’s visibility during the event with marketing sponsorship opportunities.

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How to Reduce Your Selling Costs 
Answer inportnat questions about the power of face-to-face contact at trade shows.

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How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
Putting a little more creativity into writing an effective listing is worth a few minutes.

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Increasing Your Social Media Presence at a Tradeshow
Social media can be an effective way to promote your presence at a tradeshow.

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Planning to Win: Exhibiting by Objectives
Identify your best reasons for exhibiting, develop goals and measure results. 

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Rules of Tradeshow Visitor Engagement
A key list of do’s and don’ts that help determine whether people notice your booth.

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Staffing for Success
Important attributes of a highly-effective exhibit staffer.

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The Art of Smart Giveaways
Learn how to use giveaways in a manner that more effectively supports your exhibiting goals. 

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The Most Overlooked Key to Exhibiting Success
Find out the single most important key to making tradeshows deliver meaningful and measurable results.

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Why Should an Attendee Visit Your Booth
Attract more attendees to your exhibit with these helpful tips.

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Freeman Resources

Freeman Resource Library
Top reads to help you create smarter, more actionable brand experiences.

Freeman Insights
Stay ahead of the brand experience curve with insights from leading industry experts.